This course is designed to break down the foundations of Search Engine Optimization (SEO) and demystify the Etsy algorithm — so you can start building listings that actually get found.

✅ By the end of this course, you will:

• Understand what SEO is and why it matters for your Etsy shop

• Learn how the Etsy algorithm works and what it prioritizes

• Know the biggest SEO mistakes to avoid (and what to do instead)

• Understand whether research tools are necessary — and which ones are worth using

• Get a behind-the-scenes look at how to use research tools effectively

• Learn how to create a niche calendar to stay ahead of trends

• Understand trademarks and how to safely check them